POSITION DESCRIPTION

Video Production Manager

Salary Range: $115,000

Location: New York, NY / 5 days a week in office

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith;Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and CEO and President of Live Nation Entertainment Michael Rapino. Criminal justice advocate Jessica Jackson leads the organization as CEO.

Position Overview

In this position, you’ll shoot and edit videos and photos for various products and settings. You will also create graphics for social media posts, digital campaigns, and other projects.

The Video Production Manager oversees all aspects of video production, from concept development to final delivery. This role involves managing outsourced photographers and videographers, producing content for social media and live events, and ensuring timely project completion. The successful candidate will maintain high-quality standards, meet project deadlines, and contribute creatively to the organization’s storytelling.

Key Responsibilities

Video Production and Videography:

• Oversee the entire lifecycle of video projects, ensuring timely and cost-effective completion.
• Manage and coordinate the production team to ensure smooth operations.
• Collaborate with stakeholders to develop concepts, storyboards, and scripts.
• Ensure final video products meet established quality standards.
• Address and resolve production-related issues.
• Maintain and manage production equipment, ensuring it is functional and available.
• Oversee the editing process and finalize videos for distribution.
• Shoot and edit high-quality video footage for various projects.
• Manage camera work, including angles, movements, and setup.
• Set up and manage cameras, lighting, and audio equipment for shoots.
• Record professional-quality audio to complement video footage.
• Provide creative input on shots and visual styles.
• Scout and evaluate locations for video shoots.
• Collaborate with the team to achieve project objectives.

Photography:

• Capture professional-quality images that align with project needs.
• Plan, design, and execute themed photo shoots.
• Edit and retouch images to meet high visual standards.

Social Media & Live Event Production:

• Draft social media posts, including copy, for leadership review and approval.
• Manage and produce content for live events, ensuring high-quality media elements are in place.

Additional Responsibilities:

• Collaborate with teams on video concept planning and script writing.
• Create engaging social media content in both video and photo formats.
• Participate in team discussions on campaigns and strategies.
• Follow brand and logo guidelines as outlined by corporate business requirements.
• Assist the social media manager with visual-related tasks.
• Create and design various materials for digital and print platforms.
• Select colors, fonts, images, and layouts to enhance creative projects.
• Ensure timely completion of projects while maintaining quality.
• Perform quality assurance on designs to identify and correct errors.
• Collaborate with fellow designers to develop innovative graphic approaches.
• Work with a wide range of media and graphic design software.
• Manage multiple projects within design specifications and budget restrictions.
• Implement feedback and make changes as needed.
• Assist with graphic design projects, including logo/brand identity, posters, event graphics, and online ads.

Qualifications and Skills:

Required:

• Post-secondary education in Videography & Photography or equivalent experience (Diploma or Degree).
• 3-5+ years of video editing experience (e.g., Final Cut Pro, Adobe Premiere).
• Strong color grading skills.
• Basic understanding of media production processes.
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, InDesign, Illustrator, Canva).
• Strong communication skills with a focus on collaboration.
• Knowledge of social media best practices for creating engaging content, including calls-to-action and headlines.
• Strong understanding of online marketing campaigns.
• Must be able to move and carry video production equipment as-needed.

Preferred Skills:

• Knowledge of Google Analytics.
• Experience with Facebook ads.
• Understanding of SEO.
• Web design and user experience (UX) design.
• Google AdWords certification.
• Graphic design experience (minimum two years).
• Time management and organizational skills.
• Familiarity with HTML and CSS.
• Knowledge of layouts, graphic fundamentals, typography, and print/web production.
• Experience with both print and digital media.

We believe in the magic, connection, and collaboration that in-office work brings to our team. Therefore, we gather in our New York City (midtown) office five (5) days a week. The role requires staff to live within commuting distance of New York City. 

Our current benefits* include:

• Competitive salaries in the market of similar non-profit organizations
• 20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
• 4% 401(k) match after 30 days of employment 
• Coverage of 100% of health insurance premiums for employees (health, vision & dental)
• $75.00 monthly cell phone reimbursement

*Please note that the organization reserves the right to change benefits at any time. 

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.