REFORM Alliance

SENIOR PRODUCER | JOB DESCRIPTION

ABOUT REFORM ALLIANCE

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace America’s criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation. Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed all while making families and communities safer and stronger.

ABOUT THE ROLE

REFORM is hiring a Senior Producer to lead the production of high-quality content that brings our brand, campaigns, advocacy work, events, and community stories to life.

This role will serve as a central production lead within REFORM’s Marketing & Communications team, translating creative concepts and content plans into finished assets across social, digital, editorial, and live channels. The Senior Producer will own projects from pre-production through delivery, including scoping, scheduling, logistics, shoots, post-production, approvals, and asset management.

The ideal candidate is an experienced producer who knows how to move quickly without sacrificing quality. They can manage multiple productions at once, build efficient workflows, coordinate internal and external collaborators, anticipate production needs, and ensure every project gets across the finish line.

This is a hands-on production role. The Senior Producer should be comfortable producing shoots, interviewing subjects, coordinating crews and vendors, managing production calendars, reviewing edits, organizing assets, and stepping into the details when needed.

Working closely with creative, content, marketing, communications, policy, and community teams, this person will help build a scalable production operation capable of responding to REFORM’s fast-moving work while maintaining a consistent standard of quality.

This role is on the Marketing & Communications team and reports to the Managing Director, Social & Content Strategy.

WHAT YOU’LL DO

Lead Content Production (50%)

• Lead production of video, social, digital, editorial, campaign, event, and advocacy content from pre-production through final delivery.
• Translate approved creative concepts, briefs, and content plans into actionable production plans.
• Own pre-production, including schedules, shot lists, interview preparation, locations, talent coordination, equipment needs, releases, call sheets, and production logistics.
• Produce on-location and studio shoots, including interviews, events, community storytelling, executive content, advocacy content, and social-first capture.
• Partner closely with videographers, editors, designers, photographers, freelancers, agencies, and other production partners to execute content.
• Manage post-production workflows, including edit schedules, feedback rounds, approvals, versioning, captions, graphics, audio, and final delivery.
• Maintain high production standards while adapting content for different platforms, audiences, formats, and timelines.
• Identify opportunities to efficiently capture additional evergreen and social-first assets during productions.
• Support rapid-response production needs when timely moments, events, legislative developments, or organizational priorities require content.
• Partner with creative and content leads to understand the intent, audience, and deliverables for each project.
• Work closely with Communications, Policy, Community Engagement, Development, and other teams to coordinate production needs.
• Build strong relationships with REFORM staff, advocates, community members, partners, and talent who may participate in content.
• Bring strong production judgment to creative conversations, identifying what is feasible, what resources are required, and how ideas can be executed effectively.
• Stay current on production tools, workflows, equipment, formats, and emerging content-production practices.
• Support other production needs as assigned.

Own Production Operations & Asset Management (40%)

• Build and maintain a centralized production calendar across campaigns, shoots, events, and ongoing content needs.
• Develop clear production workflows that move projects efficiently from brief to production, post-production, approval, and delivery.
• Establish and maintain REFORM’s digital asset management system, including naming conventions, folder structures, metadata, archival practices, permissions, and version control.
• Ensure footage, photography, graphics, project files, releases, and final assets are properly organized and accessible for future use.
• Maintain visibility into the status, deadlines, dependencies, and deliverables of active productions.
• Manage production vendors, freelancers, crews, equipment rentals, and other external resources as needed.
• Track production budgets and help identify efficient approaches to resourcing and execution.
• Create repeatable production processes, templates, and documentation that allow REFORM to scale its content operation.
• Maintain an archive of evergreen footage and photography that can be repurposed across campaigns and channels.

Other Duties as Assigned (10%)

REQUIRED QUALIFICATIONS

• 3+ years of experience producing digital, social, editorial, branded, documentary, advocacy, or marketing content.
• Demonstrated experience managing productions from pre-production through post-production and final delivery.
• Experience producing video shoots, interviews, events, and social-first content.
• Experience coordinating internal teams, creative partners, production crews, freelancers, vendors, and talent.
• Strong project management skills with the ability to manage multiple productions and deadlines simultaneously.
• Experience working with video editors, photographers, designers, and other creative production specialists.
• Working knowledge of video production and post-production workflows.
• Experience organizing and managing large libraries of digital content and production assets.

PREFERRED QUALIFICATIONS

• 7+ years of experience producing content within a fast-paced media, entertainment, agency, brand, nonprofit, advocacy, or mission-driven organization.
• Strong visual and editorial instincts with the ability to recognize compelling footage, performances, interviews, and storytelling moments.
• Experience producing documentary-style, interview-based, social-first, and short-form video content.
• Experience producing content involving sensitive subject matter or working directly with community members and people sharing personal experiences.
• Understanding of specifications, formats, and production considerations across major social and digital platforms.
• Familiarity with Adobe Creative Cloud, Frame.io, Dropbox, Google Drive, digital asset management platforms, or similar production tools.
• Ability to review edits and provide clear, actionable production feedback.
• Experience managing production budgets, vendors, freelancers, and external production companies.
• Comfortable working on location and adapting quickly when production circumstances change.
• Highly organized with strong attention to detail and an ability to create structure in a fast-moving environment.
• Calm and solutions-oriented when managing competing priorities, tight deadlines, and unexpected production challenges.
• Strong communication skills and the ability to work effectively across creative and non-creative teams.
• A passion for and commitment to REFORM’s mission.

Please know that no one ever meets 100% of the preferred qualifications. If much of this describes you, we encourage you to apply.

WORK DEMANDS

• Travel for shoots, events, campaigns, and other productions as needed, approximately 10 to 20% of the time.
• Occasional evening or weekend work when productions, events, or timely organizational moments require it.
• Ability to work on location for extended periods during production days.
• Ability to transport, set up, or assist with light production equipment when needed.
• Ability to respond to occasional fast-turn production needs outside of standard business hours.

ADDITIONAL REQUIREMENTS

• Authorized to work in the U.S.
• REFORM does not offer employment visa sponsorship 
• Live within commuting distance of New York City (midtown).
• Must be able to work in-person, at the office, 4 to 5 (four to five) days a week.

APPLICATION & INTERVIEW PROCESS

While the interview process may vary slightly, the general process will be:

• Phone Screen with People & Culture Team Member
• Virtual Interview with Hiring Manager
• Performance Task
• Virtual Interview with Panel
• Finalist Interview with CEO

COMPENSATION & BENEFITS

The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely range from $101,900-$118,000 REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously.

Our current benefits include:

• Competitive salaries in the market of similar non-profit organizations
• Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.
• 20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
• 4% 401(k) match after 30 days of employment 
• Coverage of 100% of health insurance premiums for employees (health, vision & dental)
• $75.00 monthly cell phone reimbursement

*Please note that the organization reserves the right to change benefits at any time. 

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering, and globally minded. 

Reform Alliance is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We encourage talented individuals of all backgrounds to apply.